Furnace Replacement Specialists in Edmonton.

About The Furnace Company

The Furnace Company is an Edmonton-owned business committed to service, quality workmanship and old-fashioned values. The Furnace Company started with one man and one van on a mission to provide unbeatable customer service and comfort at an affordable price.

Challenge: How do you push the brand to another level?

Design & Branding

Keeping the brand at the forefront of our customers was key. Designing all traditional print with the same look and feel so that it could be continually distinguished by consumers.

SEO - Get Found!

Digital Apeel however reached Page 1, First Result for numerous competitive keywords such as: Furnaces, Air Conditioners, Hot Water tanks and more. Local SEO was thriving and still is today.

Website Design

TFC drastically increased conversions by 200%. We used our expertise to keep users on the site and booking appointments. Better yet we developed a massive content library for users.

65% of leads were generated through online marketing with online bookings increasing year over year!


Living in Edmonton requires a furnace, that’s a fact. With so many dealers and different product lines, The Furnace Company stood out with the ability to provide legendary customer service with quality products designed by Lennox. 

With continued business growth, the company recognized the importance of shifting their marketing from traditional  to digital methods as potential consumers became research savvy and wanted information at their fingertips. Digital Apeel developed content consumers required to make decisions as an integral part of their digital footprint. Content marketing, email automation, and embracing social media and creative services achieved Page 1 success for SEO (including search terms such as: Furnaces, Air Conditioners, Hot Water Tanks, and Repairs). Our relentless content marketing efforts provided a steady return on investment through Google & Facebook advertising and a significant increase of online appointment bookings.


Digital Apeel initiated the “Small Business” Air Miles reward program. The program established brand power, credibility and exposure which motivated consumers to purchase with The Furnace Company over competitors.