The Furnace Company

Web Design / Internet Marketing / Graphic Design

TURNING UP THE HEAT, COOLING OFF COMPETITORS.

Living in Edmonton requires a furnace, that’s a fact. With so many dealers and different product lines, The Furnace Company stood out with the ability to provide legendary customer service with quality products designed by Lennox.

With continued business growth, the company recognized the importance of shifting their marketing from traditional  to digital methods as potential consumers became research savvy and wanted information at their fingertips. 

Digital Apeel developed content consumers required to make decisions as an integral part of their digital footprint. Content marketing, email automation, and embracing social media and creative services achieved Page 1 success for SEO (including search terms such as: Furnaces, Air Conditioners, Hot Water Tanks, and Repairs). Our relentless content marketing efforts provided a steady return on investment through Google & Facebook advertising and a significant increase of online appointment bookings.

#1 In Search Marketing

65% of Leads came through from the website. Digital Apeel however reached Page 1, First Result for numerous competitive keywords such as: Furnaces, Air Conditioners, Hot Water tanks and more. Local SEO was thriving and still is today. Digital Apeel also initiated the “Small Business” Air Miles reward program. The program established brand power, credibility and exposure which motivated consumers to purchase with The Furnace Company over competitors.

SOCIAL MEDIA MARKETING

The Furnace Company was the first HVAC companies to be on both Facebook and Twitter. Utilizing this space to promote the business locally and connecting with various local businesses on Twitter.

OUR RESULTS

Digital Apeel helped us with everything digital marketing – SEO, PPC, Social. Our leads increased while cost decreased. We maintained #1 position in search engines year over year. Majority of our leads now come from the internet.
%
GROWTH IN ONLINE BOOKINGS THROUGH THE WEBSITE
KEYWORDS RANKING ON PAGE 1 OF GOOGLE
%
STRAIGHT MONTHS OF ORGANIC SEARCH GROWTH