How many pages does your website need?


That’s a tricky question to answer.  If this were 2011, before Google first released their Panda algorithm, the more pages you had, the better.  Google ranks pages, not sites, and the thinking back then was to create a page for every key word used.  Unfortunately, that strategy today causes page bloat, and that is something we want to avoid.

However, you will be told these three words often when launching your website: Content is Key.  So, how do you add targeted content without causing page bloat?

First, there is no magic number.  We can’t say you need 500 pages!  That’s the number.  There is no number.  But there are guidelines to follow that will help you navigate your way around creating content and getting your site ranked higher.

  1. If it weren’t for the SEO, would this page really be part of my user experience?

If your answer is no, that is a good sign that this page is not necessary.

  1. Is this page substantially different from other pages on this site? Does it have a unique value to your site?

Again, if your answer is no, think about scrapping that page.

  1. Are there cases where a page might be good for users, which fulfills rule number one, but not distinctive enough for Google?

Yes. Classically, this is done with faceted navigation, wherein you created pages in order to give your users serious flexibility, to filter products.

But seriously, how many pages will you need? Let’s try and give you some actual numbers to work with:

  1. Static pages –7-10 pages

Every website starts with static basic pages providing information about your business. Static pages are where you put your fixed information.  All websites need the basics – the who, what, where, when, and why of your business.

  • Who you are (your company or brand)
  • What you sell
  • Where you are located (online or brick and mortar locations)
  • When you are open
  • And why should your customers buy from you as opposed to your competitors

This basic information starts to build a certain amount of trust with your clients and customers, which is important if you want them to keep coming back.

These are the basic, static pages every website should have:

  1. Homepage
  2. About us
  3. Contact us
  4. Services
  5. Privacy Policy
  6. Disclaimer
  7. Sitemap

What they’re called can differ from site to site, depending on what your purpose is, but these are the basics.

  1. For a website to start generating leads (traffic) –more than 200 pages.

You can start generating traffic through your blog posts if you target long-tail keywords and build backlinks. However, the amount matters too.

Both B2B and B2C companies that have 101-200 pages generate 2.5 more leads than those with 50 or less.

Length should be taken into account if you dream about ranking. According to SerpIQ, an average web page that ranks on page 1 of Google contains at least 2,032 words.

Numbers, unfortunately, does not equal quality. So, before you start pounding out pages just to make pages, think about the content quality of what you’re putting on your site.  Quality does matter.

  1. Landing pages- more than 40.

The landing page will help you convert a visitor into a lead magnet, quiz, webinar or any other offering that makes your visitor leave an email for you.

Landing pages themselves do not create the customers; they are tools used for bringing the customers to you.  This is where you put personalized offers for different sets of consumers.  For example, if your business is targeting jewelry makers, then you create one type of page for jewelry makers that want to sell on Etsy and a different type of page for jewelry makers that want to build a Shopify shop. These two different audiences require 2 separate landing pages for you to provide information.

Landing pages should be tested in order to continually improve conversion rates. Therefore, you can use a separate software like LeadPages or Unbounce for that purpose.

According to Hubspot, 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. More importantly – those with more than 40 landing pages increase conversions by over 500%.

Aim to build 3-4 landing pages a month with strategic approach and segmentation, and you will win the battle of competition in less than a year.

Let Digital Apeel help you plan your website for your specific targeted audience.


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