Golf Cars of Arizona is the largest golf car dealership in Southern Arizona
About Golf Cars of Arizona
Golf Cars of Arizona first opened their doors in Tucson in 1980. Over the decades, they have grown from the smallest to the largest golf car company in southern Arizona. Family owned and operated, Golf Cars of Arizona provides personalized customer service that is friendly and professional. They are proud to be the region’s only factory-authorized dealer for Club Car.
Challenge: Digital and traditional marketing that sells.
We worked with the Golf Car’s team to further their ability to market through Facebook. Moving away from sales-y posts, directly into engaging content that would get current golf car owners excited .
When the new owners took over, they wanted a new logo and brand refresh. We worked with the team to not disrupt the current brand known across southern Arizona but instead give it a facelift that’s still recognizable.
Design & Branding
Continual graphic design and branding of marketing through out print, digital and in-store creative. Our team has designed various marketing collateral by being Golf Cars graphic designer “on call”.
A full-scale brand refresh was successful in marketing the business to past and present clients.
SWINGING INTO ACTION.
Tucson offers stunning natural landscapes and excellent golf courses. Often overlooked in favour of Phoenix but only 90 minutes north, Tucson is slightly cooler in last spring, summer, and fall making it an ideal year-round golf destination.
As new owners with a new attitude took over the largest dealers in southern Arizona, a brand refresh was desired to foster client retention & to reintroduce Golf Cars of Arizona to the community. A full revamp was underway with Digital Apeel leading the transformation through email automation, PPC advertising and social media channels.
A HOLE IN ONE WITH FACEBOOK
Digital Apeel opened the Facebook page for Golf Cars of Arizona, building it through the email marketing newsletters and planning content marketing on a monthly basis to engage users as well as promote any sales. The Facebook page continues to grow in membership on a monthly basis.