We keep your family comfortable.
About The Furnace Family
Furnace Family is a full service HVAC company specializing in residential furnace replacement and service, air conditioning, indoor air quality and water heaters. They are totally committed to great customer service, honest pricing, and doing the job right the first time.
Seasoned pros in HVAC in the Edmonton area, they needed to start out their new venture on strong footing. They chose Digital Apeel because of our marketing success with The Furnace Company. They knew they could trust our knowledge and skill in SEO, AdWords, branding, and moving them up in the online digital space.
Challenge: Putting a dent into the online world.
Design & Branding
Creating a user experience for both mobile and online. With over 70% of traffic coming from mobile devices we continually tested and tweaked the overall experience.
We develop the on-going social media strategy for the business. This includes all paid social ads on major platforms.
Creating a well thought-out content calendar schedule gave Furnace Family the edge on Social Media
WE’LL TAKE IT FROM HERE…
How do you begin? A full website development from the ground up! Digital Apeel worked with Furnace Family to have them set up, online, and ready to go within a few weeks of the business’ full launch. All of their branding and marketing, including logo development, was created as part of a package to get their name out in Edmonton and the surrounding area.
Aside from branding, Digital Apeel’s work focused on the most thing to Furnace Family: Customer Experience. We have used online reviews and customer feedback to best show potential customers that The Furnace Family is hardworking and trustworthy, and to launch the best possible customer experience.
THE PROOF IS IN THE MARKETING...MOVIN' ON UP!
Within six months, Furnace Family already sits in position #1 in SEO for “Furnace Edmonton”, and is hitting page one for numerous other keywords. They’re also continually moving up the rankings as we work with them. The website was well received within the industry, including by Lennox. This was particular important to Furnace Family, as they are a Lennox Premier dealer.