Furnace Family

Web Design / Internet Marketing / Graphic Design

Putting a dent into the online world.

How do you begin? A full website development from the ground up! Digital Apeel worked with Furnace Family to have them set up, online, and ready to go within a few weeks of the business’ full launch. All of their branding and marketing, including logo development, was created as part of a package to get their name out in Edmonton and the surrounding area. Aside from branding, Digital Apeel’s work focused on the most thing to Furnace Family: Customer Experience. We have used online reviews and customer feedback to best show potential customers that The Furnace Family is hardworking and trustworthy, and to launch the best possible customer experience.

Internet Marketing

Within six months, Furnace Family already sits in position #1 in SEO for “Furnace Edmonton”, and is hitting page one for numerous other keywords. They’re also continually moving up the rankings as we work with them. The website was well received within the industry, including by Lennox. This was particular important to Furnace Family, as they are a Lennox Premier dealer.

WEB DESIGN

Keeping with the family brand, we created a punchy, clean and user friendly look and feel. Most importantly creating a user experience for both mobile and online. With over 70% of traffic coming from mobile devices we continually tested and tweaked the overall experience. Utilizing WordPress, Elementor and combining them both with WP Engine’s speed proved to push Furnace Family over the top.

OUR RESULTS

Within months of launch Furnace Family constantly searches at the top of organic search, has incredible social media traffic and continues to grow through internet marketing.

%
INCREASE IN FACEBOOK FOLLOWERS
%
LEAD CONVERSION RATE ON PPC CAMPAIGN
KEYWORDS RANKING ON PAGE 1 OF GOOGLE
STRAIGHT MONTHS OF ORGANIC SEARCH GROWTH