The Blog

Getting You Across The Finish Line.

Micro Guide: Building a website for speed 

Site speed, as we are told by Google, is a direct ranking factor. When you plan resources and time for site speed, you prepare for …

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Entrepreneurs: Building A Brand Style Guide

Starting a new business? Your brand style guide will be the heart and soul of your brand and your business. Your mission, vision, and values are …

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301 Redirects – What You Must Know Before Redirect

What is a 301 Redirect? A 301 redirect is a permanent redirect from one URL to another, telling Google that you have moved permanently.  301 …

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CTA – Do you have call to actions on your website?

Does your homepage encourage your visitors to do something?  Or do you just brag about your services and how many clients you have? This is …

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Understanding Keyword Intent

What is keyword intent? Keyword intent is one of the most crucial elements of both Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Without understanding your …

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Why You Should Love Your Project Manager

Project managers tend to take quite a bit of flack from clients on a regular basis. Sometimes giving the manager a hard time might be …

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Optimizing Your Content Strategy & Buyer Personas

There are many reasons why content should be the main focus of your marketing strategy.  53% of marketers say blog content creation is their top …

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Avoiding Penalties: 8 Major Google Algorithm Changes

There are many algorithms that Google uses to rank websites in their search results, and these are always being refined and changed. Any change, however, …

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Are you Still Using Free Email for your Business?

Are you Still Using Free Email for your Business? If the answer to this question is yes, you should probably read on – it’s quite …

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UX – User Experience Statistics 2018

User experience is a challenging subject. It all starts with understanding the broad impact it has on your web design, conversion and overall business. Many …

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Adding Live Chat to a Website

Adding Live Chat to a Website While we all hate annoying pop up chats, we do love when a business is available if we have …

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Digital Apeel Guide to building your personal brand online

We all know that building a recognizable brand is a major part of success in pretty much any field of business. But have you ever …

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Unethical SEO Companies and The Dangers Of Hiring One

For every ethical person who works in SEO it seems that there are around 10 companies that do not have their client’s best interests in …

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